Your Product is Brilliant Your Ops is Breaking!!
A pragmatic consulting framework for Founders of high-touch startups (Fintech, Insuretech, Health Tech, SaaS) who need to systemize their customer journey, prove unit economics, and get ready for the next funding round.
Operateupnow and its Flow method delivers
✅ Escalations drop, rising predictability
✅ Input metrics control output
✅ Throughput grows without headcount bloat
✅ Change management with least disruption
No pitch. Just diagnosis
Growing customers, Breaking Ops
The "Whatever it Takes" approach that won your first 1,000 customers is now the bottleneck.
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Your customer onboarding is a heroic effort of spreadsheets, manual tasks, and tribal knowledge, making it inconsistent and impossible to scale.
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Your board is asking for operational KPIs (Time-to-Value, Cost-to-Serve, NRR), but you're working with back-of-the-napkin math.
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You're burning cash on a growing implementation/support team, but it feels like you're just adding more complexity, not efficiency.
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You're stuck in daily firefighting, terrified that a competitor with a smoother customer experience will steal your market share.
Adding GenAI or automation to broken ops?
You’re just speeding up the failure.
No pitch. Just diagnosis
Imagine a Predictable Path Forward
What if your customer experience ran like a well-designed system?
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Imagine walking into your next board meeting with a deck showing upward-trending efficiency and customer retention metrics.
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Picture having the time to get back to the product vision, knowing your team can deliver a world-class experience consistently.
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This isn't about rigid corporate processes. It's about implementing a pragmatic, phased framework that turns your current team into a data-driven, proactive growth engine. We build that system with you and for you.
Let’s pinpoint your biggest blockers in 30 mins.
The Flow Advantage Results in
✅ Faster service ✅ Fewer errors ✅ Smarter scale
About
Inspired by the legendary Shinkansen, we help you build a service engine that’s fast, reliable, and radically efficient.
Led by Ganesa Murthi
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Mentored 100 s of operations leaders
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20+ years in ops leadership
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Scaled services at Flipkart, MediAssist, redBus
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Multi Million dollar transformations in HP, AXA, Minacs
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Trusted by Clear, Medgenome, Keka, Bambrew and more
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Alumnus of IIT Madras and IIM Ahmedabad
Still Have Questions?
Here’s What Founders Like You Asked Before They Got Their Ops Flowing
1. Why not just hire more people or add automation?
Because that scales chaos, not results.
The Flow Advantage fixes your core ops system first, so every hire or automation fits cleanly—and multiplies impact, not mess.
2. Isn’t it too early for us to think about this?
If your ops are already feeling the strain, it’s the right time.
Fixing early avoids scaling waste—and improves your margins, retention, and investor confidence.
3. What kind of results can we expect—and how fast?
You’ll start seeing wins in 4–6 weeks: fewer escalations, faster onboarding, less fire-fighting.
In 90 days, ops becomes predictable and scalable.
Dashboards show real throughput gains, not just ideas.
4. We’ve already tried fixing ops. What’s different this time?
Most fixes fail because they focus on just the process.
I fix process, operating model and the team structure for performance at scale.
This is not a process tweak but a full transformation
5. Will this disrupt our team’s current work?
Nope.
I design in flow with your live ops—no team offsites, no pausing sales, no extra burden.
6. How can this work remotely?
Easily.
I diagnose and design solution onsite and program manage implementation remotely.
Everything is structured, visible, and I will be onsite where needed.
You’ll always know what’s happening—and what’s improving.
7. Why not just get our COO or ops manager to do this?
They’re in the trenches.
I bring outside clarity and pattern recognition from 20+ scale-up ops—and I work with your team, not around them.
Think of me as a force-multiplier for your ops leaders.
8. Is this just another report or strategy doc?
No way.
This is hands-on, high-impact work. I stay on to implement, refine, and track until it works—and keeps working.
Every idea becomes an executable system—with metrics.
No Pitch, Just Diagnosis